Thasmai wishes you and your loved ones a Happy New year and a great 2018. At our end, we’re happy to launch 2018 with a big bang, opening 4 new branches across Karnataka: Hubli, Gulbarga, Shimoga and Davangere. We’d love to solicit your presence in our new branches as esteemed VIP guests, for RSVPs please contact 8861644007/9972418578. All our new Home Theaters will display Infinity, Sonodyne, JBL and Revel Home theaters in addition to wired and wireless Home Automation setups.
Thasmai cordially invites you to the opening of our newest branch in the capital of Tamil Nadu, set in the heart of the city (Kilpauk), on the 25’th of November. Our new experience center will showcase the best of new Home Automation technologies available in the market, as well as multiple ranges of Home Theater solutions, including Hall Theater set up that can be integrated with your television, dedicated Theaters with Acoustical precision that blow away your mind!
For any enquiries, please reach out to Prashant (73580 48321) or Murthy (9972418578), hope to see you soon in Namma Chennai!
Thasmai is please to announce a tie up with Bajaj finance in all our branches across South India. Now you can go in for your dream Home Theatre, or get your entire home automated with the latest technology with Loans from Bajaj at 0% EMI, so you don’t have to worry about bulk payment hassles or saving up for your home’s upgrade into the elite league!
For more information on how to avail these loans, visit any of our branches, or place a call to +91 9880368001/9972418578, you can write in at [email protected] with your queries.
Dasara Dhamaka from Thasmai & Harman, get upto 30% off on Spot bookings made on the days of Acetech 6,7,8 in our stall in Hall 3, E-21. Visit the stall to check out the full Home range of Revel speakers as well as JBL synthesis, the pinnacle of great theater sound! For exclusive passes, do reach out on +91 9880368001/9972418578. Visit www.thasmaiaudio.com for updates on more offers and products.
Harman & Thasmai request your gracious presence in our stall in Acetech 2017, to be held in BIEC on 6,7,8 October (Hall 3, E-21). Witness Revel’s full home line up of speakers as well as a jaw dropping JBL Synthesis theater that promises to be the cynosure of the event. RSVP on (your number), for exclusive VIP passes do call back on this number or on +91 9880368001/9972418578.
The adoption of wireless technologies for connectivity has boosted the home automation market unleashing a number of trends:
Proliferation of technologies
There are many wireless technologies used in home automation including Bluetooth, Wi-Fi, ZigBee and Z-Wave. Companies weigh trade-offs against application requirements which define parameters such as range, power consumption, reliability, data rate, security, and addressing. Home automation companies are forming alliances and forums to ensure improvement in user experience and expand market power and also proper operation of system. This has led to clustering of large industry players jockeying for supremacy in different camps.
Data science and machine learning techniques could be applied to user data to derive information, such as predicative behavior, leading to differentiated services and new revenues. This multifaceted issue remains in the form of cloud at this stage as it has implications on consumer privacy that many regulators are grappling with.
Competition in the home automation segments is continuously increasing due to Do-It-Yourself kits and luxury installations. Along with this, Cloud-based services and general purpose controllers are driving the market.
Reliance on the ‘Cloud’
Cloud can be used for storage, compute and networking which serves to reduce the cost of user devices and ease the introduction of new services. Leveraging the Cloud requires a framework for management, storage and backup, development in model, and interface with private and public service providers. Integration of Cloud services will bring drastic change in home automation sector.
The home automation market is in the phase of a rapid change which began a few years ago at the advancement of smartphones and wireless data service. It has since accelerated to breakdown the boundaries of established players as new entrants challenge traditional approaches with new business models, technologies and applications. The ecosystem continues to expand with record high investments and M&A activities. The race to own the home automation market is pursued from different angles by companies in adjacent sectors. The result is an ecosystem at an early stage of formation is beginning to meet the needs of ever more knowledgeable and demanding users. The home automation market will always remain a focal point within the greater Internet of Things market space in the future.
Have you asked yourself the question, why is technology so important today? Just look around and you will know why. Literally, every instant of time, you are surrounded by technology. Whether you are working or resting, you are always using technology. It is used everywhere and all the time.
Places far away have come closer, the pace of life has increased, thanks to technology. Communication is rapid, travel is fast, movement is easy, action is quick, interaction has sped up and so has life. Things that used to took hours to complete, can be done in seconds today. The world is smaller and life is fast. All Courtesy goes to Technology.
Technology is the most important factor behind development of the world today. Home automation is a concept which is also a part of tomorrow’s technology. There are number of trends which defines the level of technology in modern era which includes,
- Internet of things
- Smart cities
- Big data
- Market globalization
- Energy efficiency
In the coming future, the expectations from technology will be very high. In the coming decade some of the top markets will be,
- IoT and Cloud control
- Energy efficiency and smart buildings
- Connectivity in living
- Energy harvesting
- Solar PV
Thasmai has been covered in a recent article on Home Automation and new trends in housing published by Prajavani, the leading daily newspaper in Karnataka.
To understand why retrofit solutions have not yet been successful in India yet, let’s take a detour into the mind of a typical Indian home builder. The psychology of an Indian consumer is to treat his/her own house as a lifetime dream, a culmination of many years of savings, hard work and desires. Hence, the consumer desires to make this dream as big and grand as possible (relative to his/her spending power, of course!).
Before or during construction- Upmarket individuals (like HNIs/NRIs or wealthy businessmen) want the best features and fancy gadgets/tools in their new dream house. During the planning and construction of the new house, their minds are only occupied with this one goal; to fit the latest available trends in their house as well, and be the envy of their social circles. This is evidenced best during the Gruhapravesham (House warming ceremony) which marks the auspicious ‘opening’ of the home, where relatives, acquaintances and friends are invited to witness the new house in all its grandeur. While the owners have just moved into the house and the novelty lasts, Home owners take pride in showing off various aspects of their home to visitors/friends for the first few days or weeks.
A year or two later- As the months/years pass, the consumer has been sated with his/her ideal of the dream home, long having gotten used to all the features available and nothing in these technologies makes him excited anymore. The customer now slowly feels the pinch of maintenance of these added gizmos and the costs needed to keep all of them running in prime condition, he is no longer interested in investing on any new add-on for the home, his hope is that all existing components continue running for as long as possible!
At this stage of the Home owner’s cycle, he will not contemplate further investment on luxury items unless it is a necessity or a separate unit to add like a swimming pool or Home theater.
After 4-6 years of living in the house, the owner now dreams of his next dream house with all his newly added aspirations and plans for the next home instead of directing any new investment into this home.
Let’s try to discern now why retrofit doesn’t work in the above scenario-
•Timelines or Milestones are required to push customer with typical Indian mentality. If there is no hurry, then Chalta hai (we can do it some other time) attitude prevails. But with the Housewarming ceremony and the threat of embarrassment of a partially completed house to display to people, it becomes a powerful motivator for consumers to take quick decisions to finalize Automation and other add-on immediately and push for installation.
•Home automation solutions, in their current avatar in India can be considered expensive and cosmetic add-on to a home. No one ventures into adding value to existing buildings once their ideal of a dream home has been satiated. Hence, retro-fit HA has not been able to penetrate the market or fulfill any potential yet.