Current Market (2016-2017)
The estimated market size for Home automation in India is currently 300$ million, some characteristic features of the offerings available in the market today are
•Current suite of Offerings do not cater to the mass market: Automation products are not manufactured widely, nor are they branded or positioned to fit the needs of the average middle class Indian consumer. It is still considered a Niche High end add-on for the home which is currently only targeting HNIs or buyers of premium villas/apartments
•Designing and installing Automation in a home is still a technical process and cannot be done by the consumer themselves. Most typical electricians in India would lack the know how to use controllers and the programming involved to set up the protocols.
•Products having good specs and finish are expensive: Some Global companies like Crestron have good solutions with excellent finish and technical specifications; however they are all priced beyond the reach of most Indian consumers.
•Lower priced solutions have shabby look and build: Some Indian startups and companies have some offerings in the tens of thousands Rupees price points, which despite their compelling value offering, do not have a classy look and finish due to which they have not been embraced by the market.
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